Case Study
One event. 100+ posts.
One event. 100+ posts.
2.1 million views.
Coupe Aéronautique Gordon Bennett 2026, the gas balloon world championship: from March to September I created the complete social media communications around the race, from the first announcement to the follow-up coverage.
Content before, during and after the race
Photo, video and social media content on site
Coordinated photographers and prepared imagery for press and team
Press releases and media relations
Hosted the opening ceremony and the closing ceremony
Conceived and evaluated the Social Media Awards, presented at the closing ceremony
0
Social media posts
0
Views
0
Unique visitors
★★★★★
Feed content, carousel posts, reels, story content, interviews, race updates and landing reports were produced continuously throughout the multi-day race.
The Social Media Awards
To close out the race, I developed the Social Media Awards and presented them at the closing ceremony: categories like "Most Viewed Video" or "Most Viewed Picture", evaluated across all team posts. The focus here wasn't the race result but the community: the real social media winners came from the field itself.
